Xbox Series S Price Hike: Now More Expensive Than the PS5?

In a twist that no one quite saw coming, the budget-friendly Xbox Series S has quietly lost its affordability badge—at least in some key markets. Thanks to a recent Xbox Series S price hike, this once-value-focused console is now pricier than the standard PlayStation 5 in regions like Brazil and India. Let that sink in.

Wait, Is the Series S Really More Expensive Than the PS5?

Yes, really. In Brazil, Microsoft hiked the price of the Xbox Series S Starter Bundle to R$3,599, while Sony’s standard, disc-equipped PS5 is currently retailing at R$3,599 or even lower, depending on promotions. In India, the Series S now sits at Rs. 39,990, while the PS5 Digital Edition hovers around Rs. 44,990—but with regular discounts, that gap is narrowing fast.

Breaking Down the Xbox Price Shift

1. The Starter Bundle Isn’t Free

The new MSRP reflects the price of the Starter Bundle, which includes the console and 3 months of Game Pass Ultimate. But that bonus isn't cost-free—Microsoft is quietly baking the subscription into the sticker price.

2. Stronger Demand for PS5 = Discounts

Sony’s PlayStation 5, especially the Digital Edition, is regularly discounted in India and other territories. That’s partly due to ramped-up supply and market dominance, allowing retailers to offer flash deals that Microsoft isn’t matching with the Series S.

3. Xbox’s Global Strategy Shift

Phil Spencer has been transparent about Xbox prioritizing Game Pass over hardware. This price hike hints at a broader pivot—go all-in on services, even if it means losing the console pricing war.

Why This Console Shakeup Matters

• It challenges the Xbox Series S's identity as the “affordable entry point” to next-gen gaming.

• Gamers now have more reason to opt for the PS5 when price is comparable or lower.

• It underscores Microsoft's growing focus on Game Pass and service-based revenue over hardware margins.

Final Thoughts: A Strange Turn in the Console Wars

Console pricing used to follow a pretty predictable logic. Budget model = cheaper option. But in 2024, Xbox seems content to flip the script. Whether this is a misstep or bold strategic move depends entirely on how much value people place on Game Pass. But one thing’s clear: the Xbox Series S is no longer the go-to value choice it once was.